Now here’s a lesson on how to work this season’s COLOR trend the ‘Alexa way’: Minimize the effort and maximize the effect by lifting your winter staples (woolly sweater, black leather leggings, booties) with a pop colored shoulder bag. WOW! It’s so simple…

Bag: Burberry Prorsum S/S 2011

Pic: Getty Images

When sending out his models yesterday at the finale of his fall/winter 2011 show, genius Christopher Bailey built in a little twist: he let it snow and dressed them all in matching black rainboots AND  little, transparent raincoats with a black patent trim!!

Such a clever idea, as this little PVC cape is not only incredibly cute, but above all super practical, as it allows you to wear your favourite coat under all weather conditions! I NEED!!

The only problem with this smart creation is the pricetag…but we’re sure the highstreet will be quick to follow Bailey…

Pictures via dazed digital and the blondsalad.com

Cara Delevigne and Jacob Young starring in Burberry’s latest Spring campaign. 

Yet again the British label manages to create this perfect mix of rock and romanticism.

Chloe Sevigny in a sublime Proenza Schouler frock

Alexa Chung rocking a Phillip Lim tuxedo

Charlotte Kemp Muhl + Sean Lennon (aka hottest couple in town) and Sasha Pivovarova, all übercool in Marni

Charlotte Gainsbourg in Balenciaga

and Les Coupines’ darling Emma Watson in a custom Burberry dress

Pics via style.com

Check out this editorial with Abbey Lee Kershaw for the April issue of Vogue Korea. It features all the best pieces of this Spring Burberry Collection. Love the artful styling – pure eyecandy!

Pictures via Fashion gone rouge

Viva, the era of Web 2.0 : More and more fashion companies start embracing social media activities, which also includes live streaming their fashion shows. Lucky for us fashion hungry! So, get out your agendas and don’t miss the following designers’ live streams:

Alex Wang : 13.02., 5pm EST @ showstudio.com

Marc Jacobs : 15.02., 8pm EST @ marcjacobs.com

Rodarte : 16.02., 12pm EST @ showstudio.com

Calvin Klein : 18.02., 3pm EST @ calvinkleincollection.com

Burberry Prorsum : 23.02, 4pm GMT @ live.burberry.com

Picture by Jak&Jil

Due to my Master thesis I have been dealing a lot lately with the use of new media in marketing so I was delighted about this new, innovative project by Burberry. The art of the trench is an online platform, which was created in cooperation with the Sartorialist and which is a fabulous hommage to our all-time favourite piece of clothing. The site shows a great selection of streetstyle pictures of people wearing their trenchcoats across all major fashion capitals. Check it out here, its a great source of inspiration and it’s even possible to upload your own pics;-)

This new project is a brilliant marketing concept and it’s great to see that our favourite bloggers are gaining ever more influence in the fashion industry. On a smaller scale, Lacoste has been working on a similar project together with the Facehunter. So we hope to see more of such work in the future!

As for the trench, Les Coupines just love this most versatile (check out our Summer version of the look) and chicest of all clothing pieces, which is key to each wardrobe. If you are not able to splurge on the Burberry version, there are some other great alternatives by ACNE, Twenty8Twelve and Topshop!

I know, I know… I’m way behind all the Fashion Week coverage, still I wanted to share some of my favourite London FW impressions…

1. The Burberry Collection for next Spring is simply devine: all the sexy draping, nudes and pastells spiced up with tough leather belts…it all feels very luxe and yet young. Bravissimo, Christopher! Watch the whole show here.

2. THE eyecatcher at the Burberry party was our favourite movie star in the making Emma Watson. She totally rocked the little sparkling frock from the last Burberry collection…no wonder EVERYBODY wanted to snatch a picture of her!

3. Although I kind of missed Luella’s usual girly and quirky vibe (the new collection seems way more grown up and put together), I still like the hair and make-up of that show a lot. Plus, I am really happy to see Ali Michael back in the scene and prettier than ever!

4. Les Coupines just love the leo look for this winter. And no one pulls it off better than the London girls: just add some smokey eyes, a wayfarer and some rock’n'roll attitude to make the leo look work!

5. It would be no real London feeling without our favourite Brit chick Alexa Chung. She always knows what to wear and how to wear it, without looking too perfect and polished. For more great Alexa outfits check out the site of her MTV show.

Pictures: Style.com, the Sartorialist, Garance Dore, Jak&Jil

We were totally thrilled when we first heard about Burberry’s new face for the Fall campaign: everybody’s darling and STYLE HEROINE in the making Emma Watson. The Harry Potter star is enchanting the fashion world this August, as she  rocks the cover of both Elle UK (watch the behind the scenes video here) and Teen Vogue.

Inspired by Emma’s charm we created our own, summery version of Burberry’s effortless Brit chic…

The key to this look is to take a modern version of a classy piece, like this short TRENCH and pair it with earth toned colours and distressed denim!

It’s also really important to have the right make up: smokey eyes, nude lips and dark nail polish!

Zara trench + shorts, Isabel Marant t-shirt, Chanel Blue Satin nail polish