This fall is the first time ever Proenza Schouler publishes an ad campaign and they have done a pretty good job:

Shot by photographer Daniel Jackson, featuring twin models Ann and Kirby Kenny as well as in vogue model Tati Cotliar, who totally rock the label’s look of “preppy gone grunge”.

Watch the behind the scenes video of the shoot here. Also, Proenza Schouler teamed up with experimental filmmaker Harmony Korine to produce a little movie for the collection, which will be airing on their website in September. Get an inside peak on Nowness (my new favourite site for everything fashion and culture!!)

Pics via Fashion gone rouge