For years Gucci had disppeared from the ‘scene’ – or at least from the list of brands that were considered cool and influential by fashion’s elite! To me the brand had been a relict from the 90′s that unfortunately had sold a little too well to people whose idea of fashion equals showing off some brands. Maybe the commercial success that came with easily understandable stylistic codes had actually ruined Gucci’s image. And then the global crisis for sure did the rest…No other fashion label seemed so out of place and even inappropriate when the whole world was facing a major economic downturn.

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