For years Gucci had disppeared from the ‘scene’ – or at least from the list of brands that were considered cool and influential by fashion’s elite! To me the brand had been a relict from the 90′s that unfortunately had sold a little too well to people whose idea of fashion equals showing off some brands. Maybe the commercial success that came with easily understandable stylistic codes had actually ruined Gucci’s image. And then the global crisis for sure did the rest…No other fashion label seemed so out of place and even inappropriate when the whole world was facing a major economic downturn.
After New York and London, the social media hype has reached Milano, too. The following fashion houses are showing their new collections for Fall to a larger audience than just the likes of Anna dello Russo:
Prada: today(!!), 7 pm CET @ prada.com
Jil Sander: 26.02, 7.45 pm CET @ jilsander.com
Gucci: 27.02, 5.45 pm CET @ facebook fanpage
Dolce & Gabbana: 28.02, 1 pm CET, exclusively on the iPhone.
After Raf Simons’ last collection for Jil Sander, I’m really excited to see what he came up with this time!
Picture by Jak&Jil