Hermès is currently trying hard to update its classic, verrry traditional image by infusing it with ‘Cool Girl Style’. Grandma’s silk carrés put together with an eclectic mix of highstreet and vintage? That basically screams for a stylistic clash pushing its interpereteurs, a gang of real CITY girls from NY, Paris, London & Tokyo in this case, to the limits of their mix & match skills. However, the result – presented on an online platform which can be accessed through the Hermès homepage – is fantastic. Easy, fun and authentic. You can basically breath the “summer in the city” flair. And even the iconic scarfs blend in naturally – like true vintage finds. Trust the girls;-)!
