Due to my Master thesis I have been dealing a lot lately with the use of new media in marketing so I was delighted about this new, innovative project by Burberry. The art of the trench is an online platform, which was created in cooperation with the Sartorialist and which is a fabulous hommage to our all-time favourite piece of clothing. The site shows a great selection of streetstyle pictures of people wearing their trenchcoats across all major fashion capitals. Check it out here, its a great source of inspiration and it’s even possible to upload your own pics;-)
